SumUp
The SumUp Payment Solution
Campaign strategy • Copywriting • Scriptwriting
Introducing SumUp, the #1 card processing solution in Europe, to the US market through a series of city takeovers.
The idea? Think small.
As in small business.
Considering SumUp’s low per-transaction fees for transactions under $25, this concept focused on positioning SumUp as the go-to card reader for small businesses.
Static out-of-home billboard in Charlotte, NC.
Static out-of-home billboard in Charlotte, NC.
Static out-of-home billboard in Charlotte, NC.
Additional media buys included bus kings and rail kings in Charlotte, Nashville, and Charleston.
Copy in each execution spoke to the product’s unique selling points across fees, service, and ease of us.
Nashville-based media spoke to the vendors featuring in the creative, like custom embroidery company Ranger Stitch.
