Christie Cookie Co.

Copywriting • Product descriptions • Email strategy

Same great cookies, new fresh website. For this web redesign and copy overhaul, it was all about reinventing the Christie Cookie experience, while preserving the brand’s rich Southern heritage.

Telling a Better Brand Story

Christie Cookie’s Southern roots, commitment to quality, and super fresh ingredients puts the brand a step above its competitors. The new “About” page gets into what truly sets them apart.

Updating The Email Program

Simplified templates. Short and sweet copy. (Pun intended.) Mouth-watering product imagery.

Product Descriptions

In crafting product descriptions, the goal was to keep the copy concise, benefit-oriented, and in the lighthearted Christie Cookie voice.