The Ava Bracelet

Campaign concepting • Copywriting

An awareness campaign and Nashville city takeover for the brand that’s changing how women track fertility. 

A Wink, Wink to the Locals

The overall concept had a lot to do with life in Nashville as the city becomes increasingly popular and crowded. Hot take: make more locals and keep the tourists out.  (Kidding, of course. But it made for a great campaign.) 

When we say city takeover we mean it—bathroom stall advertising included.

On-Site Activations and Events

A week of pop-up events helped drive further engagement and inform future Ava users.